We’ve rebranded!

We now have a new logo, colour scheme and font thanks to Sean from Fare Studio. The full clip can be found below.

We caught up with Sean to find out about how he got into design and what inspired his resign of our logo.

Introduce yourself.

I’m Sean and I’ve been a designer for about eight years, and worked on a variety of different things from fashion to startups. Now run my own little design studio.

I am trying to work with as many cool brands as I can, but want to give stuff back at the same time as I’m working.

How did you get into designing?

It goes back to what I was about, eight. I used to sit in my parents front room and draw out floor plans, because I wanted to be an architect, and try and sketch all sorts of weird stuff. Most kids are sitting there playing on game consoles, or something and I would quite happily sit there with a little mat and some paper on top. I’d be just drawing and floor plans or sketching everything else. It pushed me down a path of wanting to be an architect. I then realised why I actually love doing was just creating stuff. I moved into physical product design first, physical products take a long time to build. So I wanted something that was a lot more instant. That’s why I kind of met digital product design and brand design and everything else like that. So I’ve started to work in that field.

How did you run with the design brief? Was the process fun?

Yeah, it was definitely fun. I had a good starting point. You were clear with your mission, your vision of the brand, what you do as a charity and this is what you stand for. You teach people how to code and everything else which is quite cool. I had this kind of tech based thing I could hold on to, and so I ran with that threw in some very bright colours, because bright colours are great. I tried to stay a little bit away from the kind of the stereotypical coding style, but have some sort of reference back to it. By including some noise and highlighting some of the gradients, I was hoping to kind of simulate almost like a building thing. Similar to when you compile your code base.

What inspired you to pick that palette or are you just natural with picking colours that work together?

I think it started with kind of us having a conversation around what the base colour was going to be. I wanted to do is come up with a couple of complementary colours that will work really well with it. So things that could stand out against that, but also wouldn’t clash when they’re paired with each other.

What inspired you to pick the font?

I wanted reference coding, but I wanted to pick one that didn’t immediately look like it was a ‘coders’ font, or something like that. I wanted something with slightly more character.

Where can we find you?

My studio can be found at fare.studio and fare.studio on Instagram. I work mainly with brand web, and then UI/UX product style design.